DataFox Digest - Friday, April 8, 2016

Posted in: DataFox Digest

Insights from the experts

Max Yoder, co-founder and CEO of Lesson.ly, shares his story about how playing the long game paid off in Why I Backed Away From ‘Big Corp.’ and Didn’t Take the Deal.

John Ternieden of InsideSales discusses different stakeholder personas in The Challenger Customer: Finding and Engaging Mobilizers in B2B Sales.

Lou Schachterand Rick Cheatham of BTS demonstrate how salespeople change as a result of shifting from selling X to selling Y in Drive Results by Selling Change.

Dan Bernoske, senior consultant at Sales Benchmark Index, outlines the four phases of a product’s lifecycle in Changing Sales Channels As a Product Moves Along Its Life Cycle.

Aaron Ross, author of Predictable Revenue, shares a tip from Jason Lemkin about how to best prepare for your next product launch in Jason Lemkin’s ’20-interview’ Rule.

Pete Caputa, VP of sales at HubSpot shows how reevaluating your sales process can increase revenue in 16 Essential Questions to Ask Yourself to Streamline Your Sales Process Efficiency.

Weekend reads

Let’s be honest, many social event can be awkward. This weekend learn how make awkward situations work for you. Take some time to check out Dana Bilsky Asher of Fast Company’s article about how to make the most out of those inevitable awkward moments in How Embracing Awkwardness Can Improve Your Work Relationships.

It is not always easy to understand how investing money in SEO can pay off. Startups are tight on money and cannot alway see the benefits of SEO.  Rand Fishkin, co-founder of Moz, covers a 5-step process to help you make a SEO case to small and medium businesses that need a little extra push in How to Make the SEO Case to Small Businesses.

Sometimes stereotypes exist for a reason. We have all seen them articles, videos, and movies depicting millennials as privileged slackers who don’t care about their jobs. Bruce Pfau of Harvard Business Review debunks some millennial myths in What Do Millennials Really Want at Work?