DataFox Digest - Friday, April 22, 2016

Posted in: DataFox Digest

Insights from the experts

Emma Brunder of Hubspot explores why our brains respond better to some sales tactics better than others in The Neuroscience Behind Storytelling in Sales.

Tomasz Tunguz, venture capitalist at Redpoint Ventures, shows how to price your product based on maximization, penetration, and skimming strategies in There Are Only 3 Pricing Strategies For Your Startup.

Martin Eriksson, co-founder of ProductTalk, shares his experience at meetups and explains why you check one out in Product Managers - You're Not Alone.

Tim Knopp, partner at Hyde Park Venture Partners, demonstrates how marketing can help build a strong company culture in Is Marketing the Linchpin of Building Culture? 5 Basics that Lead to a Genuine, Lasting Culture.

Cheyanne Ritz of Knowledge Tree reviews Jim Keenan’s latest book in Not Taught By Jim Keenan of A Sales Guy – Book Review.

Georgel de los Reyes, principal at Sales Benchmark Index, explains the importance of strategic alignment in Before and After: Revenue Growth Maturity Model.

Weekend Reads

Twitter is becoming an integral part of marketing strategies. Twitter is a great way to reach a large amount of people, but conveying your message is 140 characters or less is a big challenge. Neil Patel of Crazy Egg provides some great tips to help improve your tweets in 6 Tips That Will Drastically Improve Your Twitter Conversions.

The way you present your company to the public can make or break a sales push. Potential customers want to see a unified goal that they can relate to. David Skok and Mike Troiano break down different ways to make your message effective so that your next quarter will be a success in Clarity of Message: Why You Need A Great Message & How To Create It.

SEO can help make a marketing campaign successful, and focusing on different searching strategies can help you move up in the rankings Rand Fishkin, co-founder of Moz, has some great search tips. This weekend check out the ways branded searches may work for you in How to Influence Branded Searches and Search Volumes to Earn Big Rewards.