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DataFox Digest - Friday, April 15, 2016

Insights from the experts

Barry Witonsky, senior consultant at Sales Benchmark Index, demonstrates why understanding how customers prefer to buy from you is essential in Drawing the Line Between Field Sales and Inside Sales.

Adriana Medico of SalesLoft shares her experiences at SalesLoft’s first annual Summit in Create a Talent Pipeline to Shape the Future of Your Sales Organization.

Dayna Rothman of Everstring explains how making your welcome package personal and delivering it at the same time can make all the difference in Be Memorable: 5 Ways to Create a Killer Customer Welcome Package.

Tomasz Tunguz, venture capitalist at Redpoint Ventures, challenges the chatbot status quo in  Five Questions About The Future Of Chatbots.

Kyle Lacy, VP of marketing for OpenView, previews Scott Brinker’s newest book in Scott Brinker on Agile Marketing – What It Is and Why It Matters.

Alex Hisaka of LinkedIn shows how encouraging research and leveraging networks can take your sales team to the next level in How to Convert the Rhinos on Your Team into Social Selling Superstars.

Weekend reads

Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. Rand Fishkin, co-founder of Moz, talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both in Linking Internally and Externally from Your Site - Dangers, Opportunities, Risk and Reward.

Sarah Hatter literally wrote the book on customer service (The Customer Support Handbook: How to Create the Ultimate Customer Experience for Your Brand).Take some time this weekend to learn from her expertise. Sabrina Gordon, customer support lead at Intercom, shares her conversation about customer support with Sarah and previews her podcast in Podcast: Sarah Hatter on Customer Service.

Cold calling is a challenge every salesperson faces, but is the era of cold calling ending? Recent studies have shown that cold calls are less effective than ever. Check out Emma Brudner of HubSpot’s infographic about the “future” of the cold call in 16 Compelling Statistics That Prove Cold Calling Is Dead.