Insights from the experts
Aaron Ross, author of Predictable Revenue, tells how one startup's sales team, suffering from growing pains, revamped its entire structure and process in How Clio Restructured Their Sales Team In Three Months.
Rand Fishkin, founder of Moz, lists 13 "cheats" for delivering an outstanding live presentation, like leading with almost-controversial opinions, in How to Cheat at Creating Great Presentations for Tech & Marketing Audiences.
Logan Strain, digital content strategist at NextGen Leads, summarizes sales research investigating everything from compensation structures to top reps' skill sets in 4 Fascinating Sales Research Studies You Should Know by Heart.
Kori Self of SalesLoft breaks down the art of cold-outreach emails, emphasizing with examples the importance of brevity, highly targeted personalization and social proof in Sales Emails Gone Wrong.
Why you, why now
ToutApp has hired Frank Swain as the company's first Chief Revenue Officer and plans to make a dozen management-level hires in Q1 2016, according to the San Francisco-based company's press release.
Hack of the day
Read an article you think we should feature? Shoot us a note at email@example.com.
If you enjoy the DataFox Digest, please consider forwarding or sharing this email - our goal is to make sales and marketing better for as many people as possible. Thanks for reading!
Until next time,