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DataFox Digest - Wednesday, October 28th, 2015

Insights from the experts

Aaron Ross, author of Predictable Revenue, tells how one startup's sales team, suffering from growing pains, revamped its entire structure and process in How Clio Restructured Their Sales Team In Three Months.

Rand Fishkin, founder of Moz, lists 13 "cheats" for delivering an outstanding live presentation, like leading with almost-controversial opinions, in How to Cheat at Creating Great Presentations for Tech & Marketing Audiences.

Logan Strain, digital content strategist at NextGen Leads, summarizes sales research investigating everything from compensation structures to top reps' skill sets in 4 Fascinating Sales Research Studies You Should Know by Heart.

Kori Self of SalesLoft breaks down the art of cold-outreach emails, emphasizing with examples the importance of brevity, highly targeted personalization and social proof in Sales Emails Gone Wrong.

Why you, why now


ToutApp has hired Frank Swain as the company's first Chief Revenue Officer and plans to make a dozen management-level hires in Q1 2016, according to the San Francisco-based company's press release.

DataSift's Chief Product Officer, Tim Barker, will replace outgoing CEO Nick Halstead, who will now work on his newest company, Cognitive Logic, according to a company blog post.

Uber poached Snapchat's head of communications, Jill Hazelbaker, who will join as the ridesharing company's VP of Communications and Public Policy, reportedThe New York Times.

Marriott Hotels partnered with VSCO, an Oakland, CA-based art and technology company, to develop and curate a set of global travel guides, according to a joint press release.

Tealium, based in San Diego, will establish a flagship office and new executive team in Japan, and hired Andy Clark as the General Manager of Asia Pacific, according to a company press release.

Hack of the day

Check out Openview Labs' comprehensive list of startup sales tools, which offers a concise explanation of when each product is or isn't appropriate.

Read an article you think we should feature? Shoot us a note at digest@datafox.co.

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Until next time,
Team DataFox