Marketing and sales service firm Red Ventures raised $250 million in funding this week. The funding round was led by Silver Lake Partners.
Red Ventures leverages its wealth of data about customer behaviors to manage the customer acquisition process from launching paid search campaigns to handling customer calls.
6 Companies Like Red Ventures Driving Marketing and Sales with Bit Data
At DataFox, we compile and curate watchlists across sectors, regions, and popular lists of top companies (e.g., Inc. 500). We feature 7 companies, including Red Ventures, leveraging big data to manage the customer acquisition process:
Red Ventures is a technology company that builds high-growth businesses. Through a combination of strategic marketing and sales, Red Ventures optimizes the customer lifecycle for some of the nation’s largest brands – from initial interest in the marketplace to the end transaction. Success at Red Ventures is driven by advanced internet analytics, proprietary technology and the company’s greatest competitive advantage – the people. At Red Ventures, culture rules. Employees are empowered to generate results – and they behave entrepreneurially without having to be entrepreneurs.
- DataFox Score: 1010
- Location: Fort Mill, SC
- Total Funding: $250+ million
- Recent Funding: $250 million in January 2015
- Investors: Silver Lake Partners
Yodle provides local online marketing services and is ranked #9 on Forbes’ list of America's Most Promising Companies. The company’s mission is to help local businesses find and keep their customers in the simplest, most profitable ways imaginable. Yodle was founded in 2005 and currently has more than 45,000+ local business customers across 250+ industries, with the largest categories including legal and professional services, dental and medical, and contractor and other home services. Yodle reviews the marketing needs of a local business and offers a comprehensive desktop, mobile, web and social presence, reviews and offer management, email campaigns, and appointment reminders through one easy-to-use, affordable and automated platform.
- DataFox Score: 1125
- Location: New York, NY
- Total Funding: $40 million
- Recent Funding: $5 million in February 2013
- Investors: Draper Fisher Jurvetson; JAFCO Ventures; Bessemer Venture Partners; DFJ Growth
Yext provides an integrated GeoMarketing software cloud that lets marketers manage their local content, listings, social pages, store pages, campaigns and analytics. 250,000 businesses, including dozens of Fortune 500 companies and the nation’s leading retailers use the Yext GeoMarketing Cloud. Yext is based in the heart of New York City with 250 employees and was named #20 on Forbes Most Promising Companies 2014 list.
- DataFox Score: 1079
- Location: New York, NY
- Total Funding: $115.75 million
- Recent Funding: $50 million in June 2014
- Investors: Sutter Hill Ventures; Institutional Venture Partners; Marker; Insight Venture Partners; WGI Group; CrunchFund;
Skyword is the leading content production platform. The Skyword Platform enables brands, retailers, media companies, and agencies to acquire and engage customers by efficiently producing quality content optimized for search and the social web. Companies such as IBM, GMC, AutoTrader.com, TransUnion, Iron Mountain, United Way, and The Wall Street Journal use the Skyword content production platform to produce quality content that creates lasting and meaningful relationships with their audiences.
- DataFox Score: 1037
- Location: Boston, MA
- Total Funding: $25.6 million
- Recent Funding: $11 million in September 2014
- Investors: Cox Media Group
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Clear Link Technologies provides online and offline marketing services. Clear Link's services include Website development, local search engine optimization, radius pay-per-click marketing, Internet directories, advertisement through TV, radio, mobile phones, direct mail, and offline directories, online brand management, call center, tracking and analyzing marketing campaign effectiveness, and content development. Clear Link Technologies, LLC was formerly known as Odyssey Web.
- Location: Salt Lake City, UT
- Total Funding: Unknown
SiteSpect provides a comprehensive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. With SiteSpect, businesses are able to test, target, and optimize everything on their site. SiteSpect's solutions include rapid A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. SiteSpect's patent-pending technology and professional services are used by many of the world's leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies.
- DataFox Score: 1009
- Location: Boston, MA
- Total Funding: $13 million
- Recent Funding: $13 million in January 2015
- Notable: The Man Behind SiteSpect's Rise in Digital Marketing
ReTargeter is a full service display provider specializing in advanced retargeting solutions. ReTargeter's retargeting technology serves ads to an audience as broad or as specific as a company’s business objectives require. ReTargeter can serve ads only to users who have previously shown interest in a company (for example, by visiting the website) and bring them back to the website by keeping the brand top of mind. ReTargeter allows companies to show ads to users around the web after they leave a website, open an email or are tagged in another creative way.
- DataFox Score: 1006
- Location: San Francisco, CA
- Total Funding: $1.5+ million
- Recent Funding: $1.5 million in September 2013