DataFox Blog

The latest in sales and marketing

 

DataFox Digest - Monday, March 21, 2016


Insights from the experts Greg Alexander of Sales Benchmark Index shares his conversation on how to utilize technology to improve marketing with Robin Saitz, CMO at Brainshark, in Break the Silo: Integrate Marketing Strategy Org…

Tagged in: sales, DataFox Digest

No More Thoughtless Sales Emails (Please!)


There’s an old trade-off in the new business world: quantity versus quality. With the rise of digital communication, it’s easier than ever to contact your next customer, partner, investor, reporter, or recruit, and to do so en mas…

Tagged in: sales, Inside DataFox

How to Really Do Outbound Sales


Kathy Lord, VP of sales and customer success at Intact, and Kyle Porter, CEO of SalesLoft, chat with moderator John Barrows (@johnmbarrows) about outbound sales - when to start, how to drive big deals, and how to iterate and sourc…

What Happens When You Buy a Super Bowl Ad?


It's hardly breaking news that buying airtime during the Super Bowl is expensive. Really expensive. But here's the five million-dollar-question: is a Super Bowl ad actually worth it? DataFox crunched the numbers to figure out comp…

Tagged in: In the News, marketing